SOCIAL MEDIA CAMPAIGN   |   THEATRICAL

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For Twinless, we focused the spotlight on the film itself – letting its raw emotion, dark humor, and artistry take center stage. Our approach utilized sharp copy and community management that invited fans to connect and share, while using social to showcase the film’s core strengths and let the story and talent shine.

 

To spotlight the talent, we created custom capture content with writer/director James Sweeney and Dylan O’Brien, tapping into Dylan’s large, active fanbase and turning them into champions for the film. By spotlighting the duo’s real-life chemistry and close friendship, we amplified the dynamic that drives the story and gave fans a reason to rally behind the release.

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COMMUNITY MANAGEMENT   |   COPYWRITING   |   SOCIAL CREATIVE   |   SCRIPTING   |   STRATEGY