SOCIAL MEDIA CAMPAIGN   |   THEATRICAL

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Genuine connection and the power of kindness drive Bob Trevino Likes It, and our social campaign aimed to make audiences experience that firsthand. For the film’s theatrical release, Cheeky collaborated closely with filmmakers and talent—including a custom shoot with stars Barbie Ferreira and John Leguizamo—to create original content rooted in the film’s emotional core.

 

From heartfelt edits to custom videos that leaned into the relatable humor, endearing characters and critically acclaimed performances, we crafted a campaign that felt personal and shareable. By tapping into emotion and cultural relevance, we sparked buzz and drove audiences to theaters, excited to experience the feel-good story for themselves.

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COMMUNITY MANAGEMENT   |   SOCIAL CREATIVE   |   COPYWRITING   |   STRATEGY