SOCIAL MEDIA BRAND ACCOUNT

 

How do you make a 95-year old vampire go viral? By becoming fans ourselves! Using social listening, Cheeky identified what resonated most with fans, and leaned in. Pairing their favorite legendary Monsters with trending formats and platform-native storytelling, we successfully blended nostalgia with trending social culture to position ourselves as the ultimate Monsters stan. In the first two months on the account, we had two viral TikToks with over 6.8M views and 93K engagements combined!

 

Beyond content, we prioritized strategic fan engagement – spotlighting UGC, fueling conversations, and expanding brand awareness, driving significant follower growth.

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