SOCIAL MEDIA CAMPAIGN   |   STREAMING

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Holiday cheer just got a little bigger and brighter thanks to Tyler Perry's Finding Joy. For the streaming release’s social campaign, we brought the film's seasonal themes, comedic moments, and romantic tension to the forefront with every beat. 

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Talent custom capture concepts like our cocktail-making YouTube video highlighted cast chemistry, while talent CTAs leaned into the holiday hype to excite viewers. Motion graphic edits then brought both the humor and the heat to socials, with shareable copy that tapped into seasonal conversation and romance communities. Beyond owned channels, we expanded the campaign's reach through 13 creator and social editorial partners, pairing custom creator content with placements across culturally connected outlets to meet audiences where they already were.

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The combined impact brought together Tyler Perry stans, rom-com die-hards, and holiday viewers for a seasonal experience they wouldn't dare miss. 
 

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COPYWRITING   |   SOCIAL CREATIVE   |   SCRIPTING   |   SOCIAL EDITORIAL