EVERYTHING GOES WITH BLUE

SOCIAL MEDIA CAMPAIGN   |   HOME ENTERTAINMENT

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For the Smurfs home entertainment release, we set out to Smurf-ify the world with a social campaign that turned our everyday into something a little more magical, musical, and maybe even a little mischievous. From longtime fans to first-time viewers, the strategy aimed to welcome audiences of all ages into the vibrant Smurfs universe.

Through playful social content, Smurftastic copywriting, and community management, we brought the adventure off the screen and onto fans’ feeds – making it easier than ever for families to keep the fun going at home. Meme-style carousels and edits shared the excitement of Smurfs with other iconic titles, while social-forward edits and on-asset copy tapped into Smurfette as a travel influencer and the worldwide scope of the new film. BTS video edits also highlighted the star power of Rihanna and the joy of bringing the Smurfs home – because when your world gets Smurfified, anything can happen!

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COMMUNITY MANAGEMENT   |   SOCIAL CREATIVE   |   COPYWRITING   |   STRATEGY