Big guy energy

SOCIAL MEDIA CAMPAIGN   |   HOME ENTERTAINMENT

For SpongeBob SquarePants' latest undersea adventure, we brought together splashy social creative and playful (and pun-ful!) copywriting to make his journey into the underworld one that everyone would want to join. 

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From a shareable Add Yours activation to interactive motion graphic videos, the social media home entertainment campaign for The SpongeBob Movie: Search for SquarePants engaged both new fans and nostalgic viewers alike. Custom carousels tapped into social events like the Grammy Awards, bringing SpongeBob SquarePants into the current conversation, while trending formats helped excite fans and get them ready to bring their favorite sponge home.
 

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SOCIAL CREATIVE   |   COPYWRITING   |   STRATEGY